Promoting women's football, valuing volunteers and supporting clubs to make them focal points are among the priorities. All aspects of the French football family will be taken into account: elite and amateur players, coaches, clubs, elected officials and administrative staff.

Since 2012, the FFF has supported a feminisation plan to strengthen amateur and elite female football, both in practice (players, coaches, referees) and in positions of responsibility within clubs and bodies. There has been a significant increase in member base (from 50,000 in 2010-2011 to more than 200,000 today) and a greater presence at the elite level. The 2019 Women's World Cup, organised in France, has been described as the most important in history. 

As a bearer of values and aware of the challenges facing society, the FFF places social responsibility (CSR) – stipulated by its statutes - at the heart of its priorities. In recent years, the Federation has further strengthened its actions in terms of solidarity, inclusion and sustainable development. It has made commitments with the Ministry of Sport and the WWF by signing the charter of 15 eco-responsible commitments of match organisers (French teams and French Cup final) and venue managers (Clairefontaine). 

The FFF is adapting its range of products to changing lifestyles and consumer behaviour by rolling out recreational football throughout the country. With new membership formats, recreational development, Foot 5 and Futsal sections, as well as new products, it is responding to new expectations and providing the means to play football the way we want.

Renowned for our sporting achievements and know-how in detecting and training players and coaches, the FFF has multiplied its development initiatives, internationally. These include the establishment of an FFF-LFP representative office in China, recognised partnership agreements (North America, Africa, etc.) and the FFF Academy, the first of which opened in New York in September 2019.

Sports performance is at the heart of the Federation’s Federal Performance Project (FPP).  The FPP aims to develop and optimise reception, training facilities, practice, talent detection and reinforce coaching expertise. New formats have been developed for youth competitions. Among its priorities are training football actors, their professionalisation, develop refereeing and modernizing national championships.

Launched in 2017, the innovation unit, known as "Kick-Off", and the Performance Laboratory in Clairefontaine carry out research and development for elite and amateur football using new technologies, particularly Big Data. The aim is to provide new solutions at all levels. The FFF is developing new ways to experience football, such as the creation of a French e-Foot team, who won the first-ever FIFA e-Nation Cup in 2019.

The Federation has doubled the budget for amateur football in the last ten years. Today, that amounts to €86.2 million for the 22 Leagues, 91 Districts and 15,000 amateur clubs throughout the country. These funds are notably intended for equipment, structuring, training, employment assistance, transport, practice (national championships) or educational actions (PEF...). Among all this financing, the Fonds d'Aide au Football Amateur (FAFA), for example, makes it possible to finance more than 600 infrastructure projects each year.

The FFF wished to change the territorial and administrative organization obligations adopted in 2017 into an opportunity to optimise football’s decentralised organisation. Overhauling the map and regroupings have made it possible to streamline and pool management and collaboration in order to meet the clubs and member’s needs. It also provides the FFF and opportunity to increase its ties and notable employer brand with public and international bodies.