FFF and Coca-Cola extend deal until 2028
Coca-Cola France and the French Football Federation have agreed a deal to lengthen their existing partnership until 2028.
Coca-Cola France and the French Football Federation have reached an agreement to extend their partnership for the next four years. The longevity of this partnership, which will now run until 2028, demonstrates that the common values that Coca-Cola and French football have shared for nearly thirty years, particularly the pursuit of excellence, the joy of shared moments and conviviality.
A long-standing supporter of French football, Coca-Cola, which has supported Les Bleus since 1997, will use this partnership to encourage fans to cheer on the French national teams, both men's and women's, and to continue supporting France's most popular sport and its 12,000 amateur clubs. This is a way to share with all French people the thrills and spills that they experience through sport and their national teams.
Coca-Cola France and the FFF are also strengthening their presence in stadiums to celebrate major moments in French football. Dedicated displays, particularly at the Stade de France, will offer greater visibility during competitions, while their collaboration will be expanded across digital platforms, offering fans a deeper, more immersive experience.
Pictured: The French women's team, accompanied by François Gay-Bellile (CEO of CCEP France), Philippe Diallo (President of the French Football Federation) and Mickaël Vinet (CEO of Coca-Cola France).
REACTIONS
Mickaël Vinet, President of Coca-Cola France: "We are proud to be a long-standing partner of the FFF and to renew our commitment for the next four years. This partnership, the 30th anniversary of which we will celebrate in 2027, embodies Coca-Cola's desire to connect its brand with the passion for French football, by supporting both the French women's and men's national teams. This commitment lives on the pitch, alongside fans, in stadiums, at points of sale, and at the heart of the region. Football, whether amateur or professional, reflects these common values of sharing and conviviality."
FFF President Philippe Diallo: "We are delighted to extend our alliance with a globally recognized brand like Coca-Cola for another four years. Its historic commitment alongside the FFF to support our French teams and amateur football is a strong sign of confidence in the Federation, its activities, and its actions."
François Gay Bellile, President of Coca-Cola Europacific Partners France: "It is with great pleasure that we are extending our adventure with the FFF. Through this partnership, we will also strengthen our collaborations with our customers and offer them unique ways to invite consumers to support the French teams throughout the year and during the next major competitions."