FFF announce new partnership with Konami

Thursday 11 August 2022 - 11:00 - FFF
FFF siège Grenelle

The French Football Federation and Konami Digital Entertainment B.V., a major global player in video game publishing, are pleased to announce an exclusive partnership running until 2026.

Les Bleus will integrate into the eFootball™ series and the FFF will be associated with a selection of international esports[HS1]  events.

This contract includes image and activation rights allowing KONAMI to become the official football video game partner of the French team.

François Vasseur, FFF marketing director: “The FFF is delighted to welcome KONAMI as the official video game partner of the French team. We have the same ambition to innovate and offer football and gaming fans the best experience. KONAMI’s expertise is an excellent opportunity to accelerate the growth of eSports in France”.

Naoki Morita, European President of Konami Digital Entertainment B.V.: “The eFootball™ series continues to evolve. Partnering with the FFF, world champions, a reference nation in football, which carries a strong history and culture is therefore a real opportunity for KONAMI”.